When people think about American cars they almost immediately think about muscle cars; the Mustang, Camaro, Challenger, and so on. They also might think about The Ford Motor Company, that big blue oval that basically started it all with their mass production assembly line. But now there’s a new kid on the block by the name of Tesla Motors.
Their recent initial public offering (IPO) was very successful. But that’s not why we should be paying attention. The reason is actually in the Gulf of Mexico right now, namely the BP oil spill. Eventually, we’re going to run out of accessible oil (accessible meaning oil that can be pumped out safely without taking insane and ever increasing risks and expenses).
So the real reason why the future of the American car is going to morph from a gas guzzling muscle car to a humming sleek electric car is not because people will all of a sudden enjoy the sound of tire noise over the thrilling sound of a supercharged V8, nor will they all of a sudden see the light and all embrace green technologies in a euphoric tree hugging vigil, but because of one thing and one thing only:
Necessity.
There has been much speculation over the past years that the days of the American muscle car has long been numbered. With the first US automotive IPO in more than 50 years, it seems like the free market has finally made it official now by hedging bets. Long live Big Red. May your future be green (in more ways than one of course).









